How Left Lane Improved Client Relationships with MeetGeek

In oversaturated markets, personalization in client communication is essential for any businesses looking to stand out against competition and build lasting relationships. This is also applicable in industries like online recruitment marketing, where understanding client needs and tailoring messages can drastically enhance engagement and outcomes. 

One company making significant strides in this area is Left Lane, a Netherlands-based company known for its innovative approach to online recruitment marketing.

To get an inside look at how meeting automation tools can transform client communication, we sat down with Max Andrieu, a seasoned Recruitment Marketeer at Left Lane. He shared insights on how the company leverages an AI meeting automation platform like MeetGeek to elevate their client communication strategy and set new standards in personalized client communication! Let’s dive in!

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Why Did Left Lane Need a Meeting Automation Platform?

Left Lane is a powerhouse in the field of online recruitment marketing, specializing in creating dynamic campaigns across a diverse range of sectors. Whether it's schooling, tech companies, or any other industry, clients turn to Left Lane when they need to fill positions. 
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While most of Left Lane's clients are domestic, the company has also handled projects in other European countries like Austria, England, Germany, and Belgium.
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The company’s approach is hands-on and tailored. For each campaign, the team is sent to the client’s location to gather content—videos, photos—which is then crafted into compelling visuals and texts. Then, depending on client needs, they share content across various platforms like Facebook, Instagram, and LinkedIn.
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Max points out that every company has unique aspects that often go unnoticed internally but can be highly valued externally: “We create a great image of the client’s company, one that even the company doesn’t always see or realize anymore. That makes the process really special, and it’s what we want to showcase in our campaigns.”
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This personalized, detail-oriented approach has led to tremendous success: “I think we’re really personal in how we do things, and that’s why all of our campaigns are a great success,” Max adds. 
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As a Recruitment Marketeer, Max’s weeks are packed: “I manage 30 different clients at once, and I talk to each of them 20 minutes a week. Additionally, I handle the management of their campaigns, and all my colleagues are doing this as well.” 

The sheer volume of information and the need for detailed records made their existing processes inadequate: “There are a lot of things you need to write down and remember.” 
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He and Left Lane’s co-founder, Roy, believed that there must be a more efficient way to handle this: “We went searching for an AI assistant to summarize our calls because we needed better insights into client needs and the scope of our projects.”

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Why Did Left Lane Choose MeetGeek?

This exploration led them to MeetGeek, an AI meeting automation platform designed to capture the critical details of each client interaction.
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Max explains why Left Lane chose MeetGeek from among various AI tools they tested: “We’ve tested different options, but what made MeetGeek stand out was how easy it made it for us to focus on the client and the conversations we’re having with them.”
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The tool's functionality extends beyond simple note-taking: “Now I can watch things back and also read the summary before each meeting to remember what we talked about, and what I need to do next. This saves me a lot of time.” This efficiency is why they decided to integrate MeetGeek into their operations.

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How Does Left Lane Use MeetGeek?

Since discovering MeetGeek, Left Lane has implemented MeetGeek into their daily operations in three ways:

• Conversation transcription and summaries
• Meeting recording
• Integration system
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A. Conversation Transcription

Following each meeting, MeetGeek provides accurate transcripts and AI summaries that are crucial for documenting and revisiting discussions. 
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“The transcription service is invaluable. It allows us to review meetings in detail and ensures we haven't missed anything important,” Max notes. 

These transcriptions serve multiple purposes—from creating actionable items to serving as reminders of the discussed topics, making every follow-up more on-point.

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B. Meeting Recording

At Left Lane, meeting recording is essential. Max explains how recording client interactions not only captures every detail, but also enhances client relationships by allowing full attention during conversations: 
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“We use MeetGeek to record all our meetings, which means we're not constantly trying to jot down notes. This helps us focus more on the conversation and really listen to what the client is saying.” 

This approach has shifted the dynamics from taking transactional notes to engaging in meaningful dialogues that are client-centered.

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C. Integration System

Max also highlights the integration capabilities of MeetGeek with other platforms like Basecamp via Zapier: 
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"We are in the process of integrating MeetGeek with Basecamp to streamline our workflow. This setup automatically sends meeting summaries to Basecamp, where they are accessible for further action or review," he explains. 

This integration can be seamlessly done through Zapier. It improves project management efforts and keeps all team members aligned on client needs and deliverables. Currently, they continue using MeetGeek collaboratively as a team, allowing for a shared view of each other's meeting summaries.

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What Results Has Left Lane Experienced Since Implementing MeetGeek?

Max also shared the results Left Lane experienced with MeetGeek in the mix:

• Personalized communication with clients
• Improved team collaboration and training
• Improved efficiency 
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A. Personalized Communication with Clients

Since implementing MeetGeek, Left Lane has seen significant improvements in how they communicate with clients. 
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Max shares: “The biggest change has been the depth of our conversations. Now, I can refer back to detailed notes and recall specific details that our clients mentioned in previous meetings, which impresses and engages them on a deeper level.” 

This personalized approach has led to stronger relationships and higher client satisfaction.

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B. Improved Team Collaboration & Training

MeetGeek has also transformed internal team dynamics: 
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“Our team collaboration has improved as everyone can access the meeting summaries and recordings. This shared knowledge helps us support each other and ensures continuity in client interactions,” Max states. 

Additionally, the ability to revisit recorded meetings has become a tool for internal training, helping new team members come up to speed and understand client histories more effectively.

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C. Improved Efficiency 

Time efficiency is another critical improvement Left Lane has observed. Max estimates a weekly time saving of about 1-2 hours, attributing it to the reduced need for manual note-taking and post-meeting transcription. 
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“Before MeetGeek, I'd spend additional time organizing my notes and ensuring I didn't miss anything crucial. Now, I can use that time to focus more on our client strategy and less on administrative tasks,” he elaborates.

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What Advice Would You Give Other Companies Considering Our Solution?

Max encourages teams to embrace technologies like MeetGeek, which help focus the dialogue squarely on the client rather than the distraction of note-taking. “Put away the paper and the pen,” Max suggests, emphasizing the shift towards digital tools that can streamline processes and enrich client relationships. 
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“Try MeetGeek yourself. For us, it works because, like I said, our client relationships are getting better because you're only focused on the conversation. It also help us deliver great campaigns more easily, as we look back into the calls with our clients.”

This enthusiasm for innovative tools demonstrates their utility and impact, making interactions easier and more engaging.

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How Does Left Lane Anticipate Growth With MeetGeek?

MeetGeek's implementation at Left Lane has shown that while the learning curve exists, the long-term benefits far outweigh initial challenges. 
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“We're still looking at how to use it perfectly,” Max admits, acknowledging the ongoing process to fully integrate MeetGeek's capabilities into their daily operations. 
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As Left Lane looks to the future, MeetGeek plays an important role in their growth strategy. Max notes that currently, only his colleagues who manage clients use MeetGeek, but they have other departments starting to test our platform and there are plans to expand usage as the company continues to grow and as more features become available. 

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Personalize Client Communications with MeetGeek!

For businesses looking to replicate Left Lane's success, the message is clear: embracing innovative solutions like MeetGeek can transform the way you communicate with clients, making every interaction more meaningful and productive. 
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Whether you're managing dozens of clients or just a few, the ability to focus entirely on the conversation without the distraction of note-taking can change the dynamics of your meetings for the better.
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If you're ready to take your client communications to the next level, give MeetGeek a try and see how this powerful tool can help you personalize your interactions and build stronger relationships with your clients!