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10 Sales Tools to Boost Your Productivity


What does it take to improve the productivity of your sales team? While training and gamification can be helpful, it’s the sales productivity tools that can make all the difference.

Ankit Solanki
5 min read
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If you’re a sales manager looking for ways to optimize your team’s routine work and boost their productivity, you’ve landed on the right page. From getting your sales team ramped up and handling sales data to closing deals effectively and efficiently, sales productivity tools can work wonders for your business. Before we jump into the list I would like you to offer some easter eggs if you are stuck with your sales you can watch this video by InVideo which can help you boost your sales and then you can boost your productivity. 

Did you know that 43% of sales reps utilize sales intelligence tools to achieve higher sales efficiency? Let’s explore some of the best sales tools every business must include in its arsenal to build a high-performing sales team. 


Sales Productivity Tools: Decoding the Meaning

Sales productivity tools increase the efficiency and productivity of sales teams by streamlining workflows. Available in the form of software, apps, and platforms, these tools help in achieving more sales in less time and with less effort.

From extracting key sales metrics to automation of repetitive work, sales productivity tools empower your sales team to easily manage their tasks and achieve the desired goals. 


Types of Sales Productivity Tools

'Sales tool' is a wide term that covers a variety of different software. While some automatically integrate CRM data with your phone system, others can automatically schedule meetings with potential customers in your calendar. You can use these below mentioned tools or can create your own app using services like Quixy and explore something new.

With tons of options available, it’s easy to get confused in the decision process. But worry not - we’ve computed a list of the most important sales tools that can have the greatest impact on your team’s productivity. 

a. Collaboration and Communication Sales Tools

When it comes to sales, some of the essential activities include video meetings, phone calls, and instant texts/messages. With the right collaboration software, you can streamline the different communication channels into a single app.

The following are the most popular options:

1. Slack

slack chat screenshots

Slack is your one-stop solution to connect with tools and people regardless of your location.

The tool offers real-time messaging through chats and calls, integrations with several handy apps and bots, and a searchable history of all your conversations and files. With Slack, you can rest assured that all your team members will be on the same page.

Unique Features:

  • Separate channels for every project and department.
  • Offers video conferencing and audio conferencing along with presentations, screen sharing, and live chat.

Price: The basic plan starts at $6.67 per month per user (billed annually).

2. Microsoft Teams

microsoft teams interface

Microsoft Teams is the ultimate collaboration tool that brings together content, people, and conversations. It is a chat-based platform in Office 365.

Having replaced Skype in many businesses, Microsoft Teams is a relatively newer communication software that has gained immense popularity of late.

Unique Features:

  • Facilitates meetings with a large number of team members (up to 10,000).
  • Customizable phone system calling features along with PBX capabilities like call control to match your business needs.

Price: The basic plan starts at $4.80 per month per user.

3. CloudTalk

cloudtalk interface

CloudTalk is a cloud-based phone system that provides a comprehensive solution for all communication needs of sales teams.

This tool offers easy call management, integrations with CRMs and customer support systems, and a host of other features to help sales teams work more efficiently.

Unique Features:

  • Seamless integration with CRMs like HubSpot, Salesforce, and Pipedrive for better lead and contact management.
  • Interactive voice response (IVR) system to help automate customer interactions and improve response time.
  • Powerful analytics tools to monitor call quality and agent performance in real-time.

Price: CloudTalk's pricing starts at $20 per user per month for the basic plan

b. CRM Sales Tools

Customer Relationship Management (CRM) is your one-stop shop for all essential customer information.

From personalizing your communications, and performing routine administrative tasks, to sales forecasting and sales pipeline management, CRMs play a critical role in any sales team.

Here are some of the best ones:

1. HubSpot

hubspot contact card

HubSpot is an easy-to-use and powerful CRM software that offers several tools and integrations to enhance sales, marketing, and customer support operations.

The tool is best for companies that make use of content marketing and email campaigns to create leads.

Unique Features:

  • The CRM platform acts as a single source of information where teams, tools, and customer data come together for exceptional sales agent efficiency.
  • HubSpot Sales Hub offers strong sales analytics, configure-price-quote (CPQ) functionality, and sales engagement tools to help the sales team operate at maximum efficiency.

Price: While the HubSpot CRM software is free of cost, the basic plan for Sales Hub starts at $50 per month for 2 users.

2. Salesforce


Salesforce is an immensely popular CRM giant that helps businesses make wiser decisions and automate tasks to accelerate growth and revenue.

The tool offers a holistic overview of all customer interactions across different communication channels, empowering the sales team with valuable insights about individual customers’ sales journeys.   

Unique Features:

  • Customizable to suit your business’ unique process.
  • Facilitates Partner Relationship Management (PRM), Quota and Territory Management, and Sales Opportunity and Pipeline Management.

Price: The basic plan for Salesforce Sales Cloud starts at $25 per month per user (billed annually).

3. Salesgear

Salesgear is a multi-channel sales engagement platform that helps you build targeted prospect lists & engage with them across email, LinkedIn and phone calls to book more meetings. 

You can access 200 million+ contacts from more than 25 million companies within Salesgear itself. You can combine a variety of filters such as company revenue, industry, job title, level, department, and more to narrow down your target contacts’ emails & phone numbers. 

Its AI writing assistant helps you create multiple versions of your automated emails, allowing you to choose the best. It also comes with a built-in dialer with which you can schedule, make, record phone calls to learn actionable insights about your customer conversations.

It seamlessly integrates and works with all leading CRMs like Salesforce, Hubspot, Pipedrive, and Zoho. It also integrates with Slack with which you can get notifications whenever a contact opens/clicks/replies to your emails. Moreover you can connect Salesgear with Zapier to integrate with 3,000+ apps.

Unique features:

  • Salesgear offers various channels for sales outreach, including email, phone, SMS, social media, and more. This allows sales teams to engage with prospects on their preferred channel and maximize their chances of getting a response.
  • The platform offers advanced personalization capabilities, such as dynamic fields, which can be used to insert personalized content into emails or messages automatically. 

Price: The basic plan for Salesgear starts at $15 per month per seat (billed annually).

c. Meeting Booking/Scheduling Sales Tools

Meeting booking or calendar tools allow you to effortlessly schedule meetings with remote workers in different time zones or regions. With AI-powered meeting tools, you can take your online meetings to the next level.

The following are some of the most beneficial ones:

1. MeetGeek

meetgeek virtual assistant

MeetGeek is an AI-powered meeting assistant that automatically records video, summarizes, transcribes, and lists the key points from online meetings.

With MeetGeek, sharing call highlights, important updates, customer feedback, etc., within your sales team becomes a lot easier.

Unique Features:

  • Automatic note-taking allows the team members to focus on the conversation.
  • Offers tailored tips and conversation analytics to detect areas of improvement which helps in maximizing the effectiveness of meetings.

Price: While the basic plan is free of cost, the pro version starts at $19 per month per user.  

2. Calendly

calendly email example

Calendly is your go-to tool for scheduling meetings efficiently and professionally.

The tool saves your time by removing the hassle of back-and-forth emails to schedule a meeting with your prospects. All you need to do is just click on the Calendly link to view the user’s availability and block their calendar accordingly.

Unique Features:

  • Automatic assignment ensures that the meetings are routed to the right people depending on the conditions fixed.
  • Integrates with external applications and systems as required to enhance team workflows.  

Price: While the basic plan is free of cost, the essentials version starts at $8 per month per user.

d. Lead Gen and Sales Intelligence Sales Tools

With sales intelligence tools, you can have all your customer and sales data at your fingertips. Be it the customer’s contact information, the latest business news, or annual revenue, sales intelligence software provides it all.  

Here are the top ones:

1. ZoomInfo

zoominfo interface

ZoomInfo is the modern B2B go-to-market software. The platform offers the most accurate, largest, and latest database of intelligence, insights, and buying intent data about contacts and companies.

With ZoomInfo, your sales team is well-equipped and better prepared to close more deals and hit the desired target.  

Unique Features:

  • Offers additional tools like data orchestration, sales engagement, and conversation intelligence for enhanced customer interactions.
  • Facilitates integration with external systems and enables multiple users to collaborate and access the platform.

Price: You need to contact ZoomInfo to know more about pricing.

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator

LinkedIn Sales Navigator translates customer data into actionable insights about customer relationships and their purchasing intent.

This empowers sales reps to cut through the noise and concentrate on important tasks, which in turn results in an enhanced pipeline, greater win rates, and bigger deals.  

Unique Features:

  • Facilitates enrichment or cleaning of existing data stored in other systems.
  • Offers Natural Language Processing (NLP) to detect topics within the content.

Price: The basic plan starts at $64 per month per user.


From sales management to lead generation tools, several other sales software can go a long way in increasing your team’s productivity.

The key is to choose the right combination of these tools based on your sales process and business needs. It’s always best to opt for versatile communications software that empowers your sales team to manage all their internal and external communications.

Article updated on 
June 7, 2023
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